Show the students of Indiana University that dining at The Trojan Horse is synonymous with being a Hoosier.
Once a staple of Bloomington and Indiana University culture, The Trojan Horse had become a shadow of its former self. Our team was tasked with developing a campaign to help reintroduce the restaurant to a new generation of students while reconnecting with the community that had supported it for decades.
After exploring traditional digital and print advertising concepts, it became clear that awareness alone wasn't the issue. The restaurant's story, history, and atmosphere were its greatest assets, and our strategy shifted toward highlighting what made Trojan Horse unique in the first place.
“Some things change, we didn’t.”
After exploring traditional digital and print advertising concepts, it became clear that awareness alone wasn't the issue.
The restaurant's story, history, and atmosphere were its greatest assets, and our strategy shifted toward highlighting what made Trojan Horse unique in the first place.
We even experimented with redesigning the logo!
As you can tell, this did not stick.
To capture that authenticity, I conducted an on-site video shoot, documenting everything from the kitchen in action to the restaurant's walls covered in decades of memorabilia. Footage of flaming Greek dishes, warm interior lighting, and years of history plastered all over the wall was edited into a promotional video - designed to showcase the character and experience of the restaurant itself.
The second video focused on The Trojan Horse's legacy within Indiana University culture. Using archival footage of IU students from the 1990s, the piece centered around the idea that while Bloomington has changed over the years, some traditions remain.
The campaign's message was simple: Some things change. We didn't.
By pairing the nostalgia of Hoosier’s past with contemporary editing, we aimed to bridge generations of students and reinforce The Trojan Horse's place in Bloomington's history.